David Stankiewicz - Projects - Logitech Workspace Configurator

The Logitech Workspace Configurator was designed to simplify the process of finding the right setup based on users' needs. The goal was to create an intuitive, guided experience that recommended the best workspace solutions while improving product discovery and conversion.

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Project Overview

The Challenge:

Many users struggled to find the right combination of Logitech products for their workspace. They either:

Didn’t know which products worked well together
Felt overwhelmed by too many options
Had trouble visualizing their ideal setup

The Goal:

Create an engaging, guided experience that not only helps users discover the best products for their workflow but also encourages bundled purchases supporting Logitech’s strategy to increase average order value and maximize margin through thoughtfully paired product recommendations.

Research & Insights

User Insights

65% of users preferred a guided shopping experience over browsing a catalog
72% found it difficult to compare product combinations
Users valued customization but didn’t want a complicated process

We developed two key personas to guide design decisions. By anchoring the configurator experience around these personas, we ensured the product journey felt relevant, efficient and engaging for distinct user needs.

The Hybrid Professional

A remote worker who's often on-the-go and splits time between home and office. Values productivity, comfort and portability. Often unsure which tools are optimized for hybrid work.

The Creative Power User

Designers, developers or gamers who care deeply about performance and aesthetics. Knows what they want but appreciates curated, compatible product suggestions.

Competitive Analysis

We examined configurators from Warby Parker, Dell and Herman Miller to identify best practices in:

Simplified step-by-step recommendations
Clear product benefits and comparisons
Visual previews of the final configuration

and we were able to gather some interesting insights:

Users tend to be skeptical about whether product questionnaires (especially on brand websites) will recommend products that are right for them
When each product on the results page has an explanation for why it was recommended that connects directly to questionnaire answers users feel confident that the products are tailored to their needs
The simple, playful design of the Warby Parker and Herman Miller quizzes was engaging to users
Users liked having the option of comparing two products side by side on the results page
One competitor's drag and drop feature was confusing to every user who was exposed to it

The Solution

A streamlined, interactive configurator that guides users step-by-step to their ideal workspace setup. By recommending cohesive product bundles tailored to each user’s workflow the experience helped users understand how Logitech products work together while also supporting strategic cross-sell opportunities for the business.

Key features

Personalized Recommendations – Users answer a few simple questions and receive tailored product suggestions showcased as high-value bundles with potential savings applied
Dynamic Product Previews – showcasing how products complement each other visually and functionally within a complete workspace.
Seamless Navigation – Intuitive CTAs help users move effortlessly from discovery to checkout encouraging full bundle adoption.

Design Process

Ideation & Wireframing

Mapped out user flows to visualize the ideal customer journey
Built low-fidelity wireframes focused on clarity and simplicity

UI & Interaction Design

Designed a modern visual interface aligned with Logitech’s brand
Introduced micro-interactions for a smoother experience
Developed a dynamic recommendation engine based on user input
Incorporated accessibility best practices including sufficient color contrast, keyboard navigation and clear focus states to ensure an inclusive experience for all users

Testing & Iterations

Conducted usability tests to refine structure, language and interactions leading to insights like:

High willingness to be able to edit the recommended set of products
High willingness to be able to remove products (people want to have the ability to buy products separately)
Willingness to have different alternatives in terms of price per product category
Simplicity + ability to quickly have an overview of the recommended products are valued by users
Ability to dive deeper as a second step is valued by users
Ability to quickly switch from one setup to the other without having to retake the test is appreciated

Impact & Results

36% increase in average order value
1.9% conversion rate
87% CSAT score (customer satisfaction)

Logitech Workspace Configurator