My design approach established a flexible modular system that preserves brand identity while seamlessly adapting to various seasonal themes and campaign objectives. At the core of this system are "3D product constellations" - distinctive arrangements of Logitech products floating in branded environments that became immediately recognizable across different promotional contexts.
This comprehensive visual language includes:
- A versatile product grid system maintaining visual hierarchy across diverse product arrangements
- A library of interchangeable background treatments that transition effectively between festive holiday patterns and minimalist Back to School environments
- Consistent 3D environments built in Adobe Dimension that ensure brand coherence while streamlining product placement workflow
- A dynamic color palette featuring core brand colors complemented by seasonal accent options
- Typography treatments that preserve brand voice, and easily adapt to local languages while accommodating promotional urgency during sales events
The "3D product constellations" serve as the centerpiece of this approach, featuring strategically clustered products with connecting visual elements that create a sense of movement and technical sophistication. Their modular nature allows campaign managers to easily swap products, adjust spacing, or change background elements while maintaining the distinctive floating arrangement that became a signature visual element.
For gaming promotions, these constellations incorporate illuminated elements that mirror the RGB lighting of Logitech G products, while productivity-focused campaigns emphasize clean spatial relationships between complementary devices.
