Through user research and stakeholder workshops, we uncovered two primary customer personas. The Power Seeker is a tech-savvy user looking for high-performance tools to maximize output and workflow efficiency. The Everyday Multitasker values reliability and smart features that adapt to their changing tasks and devices. These personas helped guide messaging, content structure, and product hierarchy.
We mapped common shopping and research behaviors to identify friction points. Users often jumped between multiple product pages or external review sites to make sense of MX’s offerings. To address this, we created a unified landing experience that simplified product comparisons and provided clarity around cross-device functionality, software features and user scenarios within the MX product line.
Key highlights:
- A modular landing page structure highlighting MX’s unique design and software advantages
- Interactive product recommendation sections to support confident purchasing decisions
- Dynamic content modules that adjust based on category context and user entry point
- Rich lifestyle photography and animation to convey premium design and precision engineering
- Bold new visual language developed in collaboration with Man vs. Machine to create a striking 3D identity as a category differentiator
