David Stankiewicz - Projects - Conference Room Configurator

The Logitech Video Collaboration Conference Room Configurator is a web-based tool designed to assist businesses in equipping and visualizing their conference rooms and collaboration spaces with Logitech's video conferencing products.

This content has been optimized for larger screens, please view this page on desktop for best experience.

Project Overview

The Challenge:

Businesses often faced challenges in selecting the appropriate video conferencing equipment for their meeting spaces due to:

Difficulty in determining which products work seamlessly together.‍
Diverse room sizes requiring tailored solutions.
Challenges in envisioning the final setup and understanding installation requirements.

The Goal:

Develop an engaging, user-friendly tool that guides businesses through the process of selecting and visualizing the ideal Logitech video conferencing solutions for their specific room configurations.

Research & Insights

User Insights

IT managers expressed the need for a guided tool to assist in product selection for conference rooms
Businesses partners found it challenging to visualize the setup of video conferencing equipment in their spaces.
Users prioritized compatibility and ease of installation when selecting video conferencing solutions.

To address these insights, we identified a primary persona

IT Manager

Oversees the setup and maintenance of company workspaces and meeting rooms. Responsible for sourcing, evaluating and purchasing hardware and software solutions to support team productivity and collaboration.

Competitive Analysis

We evaluated configurator tools from industry leaders to identify best practices including:

Interactive room visualization (allowing users to see how products fit within various room sizes and layouts)
Step-by-step guidance
Providing comprehensive product information (detailed specs and compatibility details)

The Solution

An interactive, web-based configurator that guides businesses through selecting and visualizing Logitech video conferencing solutions tailored to their specific room size requirements. The tool empowers users to make informed decisions by showcasing compatible product bundles and providing a realistic preview of the setup within their spaces.

Key features

Room Selection Interface: users can specify room size (and layout in follow-up release) to receive tailored product recommendations.
Interactive Setup Visualization: Provides a dynamic preview of how selected products will appear and function within the chosen room configuration
Comprehensive Product Bundles: Suggests compatible product groupings to ensure seamless integration and optimal performance.
Detailed Product Information: one click in-depth specs and features to aid in informed decision-making.
Save & Share Options: allow users to save and share configurations with stakeholders for collaborative decision-making and to jump start the conversation with the sales team

Design Process

Ideation & Wireframing

User Flow Mapping (outlined the journey from room selection to product recommendation to ensure a seamless experience)
Low-Fidelity Wireframes (focused on core functionalities emphasizing clarity in navigation)

UI & Interaction Design

Developed a clean design that aligns with Logitech’s brand identity and appeals to a B2B audience.
Partnered with a 3d agency to create renderings of products and conference rooms to help users visualize their ideal space and make faster, more confident purchasing decisions.
Optimized the tool for tablet use to support sales teams in trade show environments while maintaining smooth performance across all devices.
Used eye-tracking studies to evaluate navigation placement and ensure users' attention naturally flowed toward the 3D room renderings which served as the focal point of the experience.

Testing & Iterations

Conducted sessions with target users to gather feedback on functionality and design leading to refinements listed below:

Easy access to information about specific products (without leaving the configurator) was requested
Users preferred a streamlined process to reduce the number of steps and simplify decision-making.
Clear distinction for platform compatibility early in the journey was important to users

Impact & Results

40% increase in qualified leads generated through the configurator tool over standard contact sales form
25% improvement in conversion rates
High customer satisfaction, with a CSAT score of 83%
Significant reduction in sales cycle time as clients were better informed and prepared to make purchasing decisions.