Astro Custom Tags

headset customization tool
Client
Astro Gaming
Role
Design Lead (Visual design + UX)
Project type
B2C tool for designing removable tags on the ASTRO A40 TR gaming headset
Release date
Q4 2019

I led the design and development of a web based tool for creating custom tags for the Astro A40 TR headset. This interactive customizer allowed gamers to personalize their gear with four nested layers of customization resulting in print ready high resolution artwork that truly expressed their unique identity.

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Project Overview

The Challenge:

Astro Gaming had built a reputation for premium gaming audio equipment that allowed for physical customization through interchangeable speaker tags. However they needed a digital solution that would:
  • Make the customization process accessible to users with varying design abilities
  • Generate high quality print ready output that would translate well to physical products (bleed, resolution, color accuracy)
  • Maintain brand consistency while encouraging creative expression
  • Provide enough options to create truly unique designs without overwhelming users
  • Function smoothly across different devices and browsers

The Goal:

Our goal was to create an intuitive digital platform that empowered gamers to personalize their A40 TR headsets without design expertise. We aimed to deliver a tool that balanced creative freedom with technical constraints, generated production-quality output files and provided enough customization options for truly unique expression while maintaining an experience that felt natural and engaging for the gaming community.

Research & Insights

User Understanding
We began by studying how gamers approach personalization across different platforms from social media profiles to in game character customization. We found they valued both unique expression and tribal belonging showing their individuality while signaling membership in gaming communities.
Technical Exploration
The team explored various technical approaches to ensure the final output would meet strict print production requirements. We needed to balance file size resolution and color accuracy while maintaining a responsive web experience.
User Testing
Early prototypes revealed that users wanted creative freedom but also appreciated guardrails. Many enjoyed starting from templates then personalizing from there rather than facing a blank canvas. We also discovered that seeing real time previews of their customizations was crucial for user confidence.

Design process

Layered Customization System
I developed a four layer customization system that provided structure while allowing for countless unique combinations:
  • Background Selection - Choose a solid color
  • Pattern Overlay - Apply geometric patterns textures or gaming inspired graphics in custom color variation
  • Standalone Graphic - Select from a curated library of logos, esports team marks, gaming symbols and astro brand graphics. Ability to customize the color, size and position
  • Custom Text - Add personalized text with control over font face, color, size and positioning
This layered approach made complex design accessible by breaking it into manageable decisions while still enabling sophisticated results.
Interface Design
The interface needed to feel familiar to gamers while being intuitive enough for first time users. Key features included:
  • Real time preview updating instantly with each customization choice
  • Contextual controls that appeared only when relevant to the current editing layer
  • A simple tab based navigation for moving between customization layers
  • Visual cues showing how layers interacted with each other
  • Clear progression toward a finished product
Asset Library Development
We built an extensive library of gaming inspired graphics team logos patterns and typography options that:
  • Respected copyright and licensing requirements
  • Represented diverse gaming communities and styles
  • Provided enough variety for unique expression
  • Maintained consistency in visual quality and style
Technical Implementation
The tool generated high resolution print ready files while maintaining responsive performance by:
  • Using vector graphics where possible for crisp scaling
  • Creating output validation to ensure all designs would print properly
  • Including clear bleed marks and providing explicit printing instructions to ensure proper production

Impact and Results

User Engagement
The Astro Tag Customizer became a hit with the gaming community with impressive engagement metrics:
  • Average session time of 12 minutes showing deep user engagement
  • Over 2300 custom tags created in the first three months
  • 67% completion rate from starting design to finalizing artwork
  • 34% social sharing rate with users proudly showcasing their creations
Business Value
  • 24% increase in A40 TR headset accessories sales
  • Created a new revenue stream through custom printed tags
  • Strengthened brand loyalty with personalized product experiences
  • Generated authentic social media content as users shared their creations
  • Differentiated Astro from competitors through personalization options
Selected desktop comps
Selected mobile comps